Do Your Pinterest Boards Tell YOUR Story?

By definition on their own site: Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you.

After asking Siri "What is Pinterest?" this is what she came back with: Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests.

What's my point? In both instances, it does not mention anything about selfies sparking inspiration. Don't be that brand or person. After all, you yourself are a brand and an extension of the brand you represent.

Now that I have your attention, your Pinterest boards should tell your story fueled by visual content that inspires your audience. As with Instagram, Pinterest provides a visual playground to authentically showcase your brand. Focus on creating unique boards that appeal to different groups of people.

AFR has done an exemplary way of sharing their #afrTOUR stops with their boards. Through their various pins, they give a glimpse of every city's event, capturing the experience for their audience. Here's a snapshot of those boards:

If your brand is not on Pinterest, you are missing out on some major opportunities! Influencers play a key role on Pinterest and help spearhead new products and trends. Here are some stats to get your creative brain juices fizzling:

infographic credit: hello society

It is important to do a cross-pollination of your content across all social media platforms to provide your existing community and new audiences a seamless experience. Pinterest should be an extension of all your marketing efforts, if not one of your top three, since it is one of the highest social media platforms to drive traffic. Keep in mind that pins have different traffic patterns as some pins are clicked through immediately while others get repined prior to being clicked.

Once you've created an account, you will want to inform everyone to create engagement. You can do this by sending a dedicated Pinterest email to showcase your boards and encourage following as well as integrate some Pinterest tools. You can add the "Pin It" button to your website to grow Pins and referral traffic. You can also add hovering "Pin It" buttons over your product line. This is one tactic that I recommend as it provides yet another opportunity, in a subtle way, for your clients to pin their favorites. Here is an example of this option on AFR's Furnishings:

You might be wondering how you can measure your ROI. There are tools you can use to measure your Pinterest account, such as Pinterest's own analytics, only available once you verify your website and Tailwind. These tools, although not completely free for Tailwind, are of benefit if you want full access to their management tool. Understanding your followers behavior will point you in the right direction on what type of Pins you need to share and how to better create your content.

No matter your story, it is imperative to orchestrate a distribution strategy to maximize your reach with your audience. Remember to mix things up a bit. It's okay to share other interests, just as long as your brand story message doesn't get lost.

Happy pinning!

Written by Guest Blogger Jose Ramirez, Backdrops Beautiful

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