Crank Up Your Facebook Page

Are you posting for Facebook or your audience?  You can definitely do both. Use Insights to determine what's working for your page and see what posts are driving engagement. Create different concoctions for all your posts. Mix it up a bit, especially since Facebook is always changing its algorithm. Adding images, url links, hashtags and tagging properly to your posts can give you a better chance of appearing at the top of your fans news feeds.

Cover photos continue to play an important role for Pages. On a desktop it is the first thing visitors see when the go to your Page. Your photo should be to the point and illustrate what your business does by either showcasing your products or service. Remember that you can be as creative as you want since the 20% text rule does not apply to cover photos.

A missed networking opportunity is not using your Facebook page as your actual profile. It is a good way to build business alliances by acting and posting as your Page.It helps create visibility and credibility if you're commenting on your industry. This gives life to your Page and the engagement comes directly from your business.

Facebook has rolled out a new streamlined design for all pages. Here are the highlights:

• The right-side column of your timeline will now display all your Page’s posts.

• The left-side column of your timeline features information about your business.  The information displayed will vary depending on the type of business. If you're an admin, you will be able to rearrange the order of these sections.

• Admins will have easier access to admin tools such as view information about the ads running, new likes and notifications. Facebook has also added new navigation options to the top of the Page.

• Page Insights tool now includes Pages to Watch which allows admins to create a list of Pages similar to their own and compare the performance of their Page. Please note that admins receive a notification whenever their Page is added to another Page’s watch list but does not disclose the name of the Page that added them.

• Admins will have the ability to rearrange the order in which apps appear; either in the left-side column, or in the top navigation menu.

Facebook has no set schedule when it comes to updating its platform. And just when we all think we have their EdgeRank figured out they release a new update. My number one suggestion to businesses is for them to answer this: Why wouldn't you want to have your business on the most visited platform?

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