Spring Cleaning: Updating Your Models & Community Rooms

Spring has arrived and now is the perfect time to update Model units, Club Houses and Community Rooms.  While budget may be a concern, there are several ways that you can minimize costs, maximize impact, and ensure that you are attracting the right residents for your property.

Updating doesn’t always require a major overhaul. Consider replacing key pieces.  Change out the sofa, love seat and artwork.  Take a look at the bedroom; if you have a contemporary leather headboard, perhaps that big floral print comforter needs to be replaced with a print and texture that is current with today’s trends. Changing out the pillows, throws and updating accessories can breathe new life into a room. Simple subtle changes can have big impact!

Walk through your models and community spaces and assess them from your customer’s perspective. Maybe they still look good, but have they been looking that same “good” for a year or two?  Has your target demographic changed? Is the model and community décor aligned with current trends?  Every detail needs to be reflective of the living experience that prospective residents can expect if they rent a unit.

Clear out any clutter.  Less is more and trends have moved away from the over accessorizing of the past.  The model of today is a statement about the services and culture of the property. Scaled back models, neutral colors, good upholstery textures and style are all important ways to project style and communicate your brand.

Stretch your dollar even further.  Communities are moving away from the fully furnished model.  Consider a busy season model or even move to a mini model and maximize the approach. Most people think about moving in the spring.  Consider having a model unit from February through June.  While you have the model, make sure to schedule a photo shoot with a professional photographer so that you have photos for your online marketing effort and allow guests to take a virtual tour.

Now is the time to take stock and make needed changes and updates. Contact your AFR Representative for a consultation at 888-AFR-RENT or visit our website at www.rentfurniture.com.

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