Reinventing the Traditional – Swing Spaces Have Much To Offer

Now you see them, now you don’t. They are used for product launches, sample sales, experiential marketing, meetings, events, exhibitions, lounges, offices and more. Proving to be a beneficial solution for both retail and commercial industries, swing spaces provide options for companies as they react to growth opportunities, expand their brand presence and provide face-to-face experiences for their customers.

Temporary spaces can be constructed, operational and generating revenue much quicker than a traditional build out, and these days, reacting in a fast paced marketplace is extremely important.  More and more businesses and organizations are recognizing the advantages that transitory spaces provide.

1.  Affordability.  Since the structures are temporary in nature, and often smaller than conventional spaces, the rental costs are much lower than a traditional build out in prime retail or commercial spaces.

2. Short-term Commitment. Instead of being locked into a long-term rental agreement, swing spaces are normally rented for a fixed period of time creating flexibility for a company to test and experiment in a market, continue operations while waiting for permanent office completion, or adapt its business plans with specific location insights.

3. Visibility. A primary benefit of temp spaces are that they help a generate awareness or create buzz.  They naturally create curiosity -- for example, one of our clients, Morpho Trust needed temporary space in selected airports to test the market place and encourage sign-ups for Homeland Security’s new Pre-Check Screening program.  We assisted them with temporary offices located immediately as travelers came out of security. They were constructed from 85” panel systems and included a reception area, a private office with locking door, furnishings and décor accents.   People took advantage of the opportunity to take care of the application process on the spot.

4.  Speed of Installation.  Temporary spaces are designed and installed in a fraction of the time it takes to do a traditional build out.  We provided five offices for Morpho Trust in five locations in Newark, JFK, Dulles, Atlanta and LaGuardia each within a rush five-day timeline. While the typical process normally takes about two weeks, temporary options are an unmatched alternative for speed of construction.

5.  Space Expansion.  Often times clients need to handle overflow during a busy time or season.  Last fall, AFR installed three Bursar offices at New Jersey City University.  Using three empty spaces on campus, we constructed transactional stations with desks to allow for the temporary demand during registration that resulted in an easier experience for both administrators and students with more points of service and shorter wait times.

6.  Easy Brand Extensions.  Temporary spaces also provide a way for brands to interact with their customers face-to-face and educate them about new products, services or programs. Short-term spaces can often blend with permanent environments.  Take a look this lounge that was provided for a Jet Blue Business Class lounge at JFK.

Whatever your specific needs are, one thing is for certain – swing spaces are a worthy consideration for any company that needs to be operational in a short amount of time. With the added benefits of lower out of pocket expenses and configuration flexibility, they provide a solution that is hard to beat.

At AFR, we stock Herman Miller Systems with four different wall heights with options for doors, in addition to a large inventory of furniture collections including desks, chairs, filing cabinets, conference tables and accessories to provide a stylish and functional space so you can get down to business quickly.  To find out how we can assist you with your workspace needs, give your AFR representative a call at 888.AFR.RENT or find us online and download our catalogue at www.rentfurniture.com.

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