Team AFR Miami Heads for a Record-breaking 2013!

The AFR Miami team rang in the New Year with a non-stop first quarter full of exciting events, and 2013 is showing no signs of slowing down!

January kicked off with the BCS Championship and ESPN parties. We furnished both hospitality tents in the ‘sponsor village’ at the Sun Life Stadium in Miami. Branding was a priority objective for both of our clients. We worked with each of them to develop a look for their event and provided them with custom branding opportunities to create an integrated space, which showcased their brand.

Right afterwards, South Beach Wine & Food Festival rolled into the city in all of its “deliciousness.” Our client, Target, hosted an event in the Main tent called “Red Hot Night.” We made custom covers for our Essentials banquettes and accented them with branded pillows. Our approach provided the perfect solution for a creatively branded space. Additionally, we debuted our new Marcus stools as part of Target’s Domino Lounge!  It was definitely a HOT night to remember.

We quickly moved on to the Sony Open Tennis tournament in beautiful Key Biscayne which hosts a world-class tournament with top players from all over the globe. We are very proud to be one of the tournaments furniture partners. This year, we furnished the VIP lounges for suite holders, as well as all of the different hospitality pavilions including the Bombay Sapphire and Bacardi Lounges, we also furnished the official Sony Players Party.

Switching gears from the sports world to entertainment, we didn’t have time to blink before starting the massive set up for Ultra Music Festival. Our Function collection was the preferred line for this very cool music event! We  added another option to AFR’s repetoire of customizable furnishings  - this time using our Glow Bars. We fitted them with unique branded metal barfronts with logo cut outs. Colored LED lights shone through the outlines for a contemporary and sleek design. The event took place on two weekends and was a huge success! We are already looking forward to next year!

We are headed for a record-breaking year in Sunny Florida; so stay tuned for many more exciting events that we will share with you in the coming months. Cheers to all of you and a big thank you to our clients who continue to trust in us to make their events a huge success!

~Mandy

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