AFR Meets The New Year With Strategic Moves

Pennsauken, New Jersey, January 5, 2012 -- Along with welcoming in 2012, things are moving and shaking at AFR Event Furnishings with the announcement of industry veterans, Greg Zalkin as Director of Special Events and Mark Greason as Director of the Tradeshow Division.

“With the expansion and growth that AFR is experiencing as a company and industry leader it has become necessary to put a team in place to effectively manage a smooth process for our various departments within the company. In addition, both Greg and Mark have a great wealth of knowledge and experience that will help redefine the rental and tradeshow experience for our customers”, says Tricia Schmitt, Director of Marketing for AFR Event Furnishings.

AFR Event Furnishings is taking significant strides to pay close attention to how clients define a preferred supplier partner. With a deep commitment to serving its customers needs in the best way possible, AFR is focused on continually evolving an exciting marketplace with innovative products and superlative customer service. These new position appointments underscore that approach to doing business while meeting long term goals for the company.

“Our decision to shift management assets and increase our focus on securing long-term partnerships with General Contractors, Exhibit Houses and Corporate Clients falls in line with our long term strategy for the Short Term rental business at AFR. Our service capabilities, locations, product mix, competitive pricing, our team, and continued support from our clients convince us that we are in a prime position for growth in this area” says, Mark Greason, head of AFR’s Tradeshow Division.

“In 2012 and beyond, AFR will transform the event furnishings rental industry with state of the art new product lines, custom designed for AFR along with customer service that extends far past just delivering high-end products. This is an exciting time to be in the special event industry, and I’m lucky to be working side by side with some of the most talented event professionals in the business”, adds Greg Zalkin, new Director of Special Events at AFR.

AFR Event Furnishings is the nation’s premiere provider of stylish, quality furnishings and accessory rentals for conferences, meetings, tradeshows and events.

For more information this topic, or to schedule an interview with Greg Zalkin or Mark Greason, please contact Tricia Schmitt at 856-406-1200 or tschmitt@rentfurniture.com. For more information on AFR Event Furnishings, please visit www.afrevents.com.

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