AFR Event Furnishings Turns it Up at BIZBASH West 2011

When it comes to pushing limits, AFR Event Furnishings is the one to watch. Just when we think we’ve gone as far as we can go, someone comes up with an idea, we all start brainstorming, and before you know it, we’ve done it again.

Such was the case at this year’s BIZBASH West Event Style Awards & Expo.

We knew that to fully “wow” the attendees, we couldn’t work alone.  We needed a few allies to hop on board with us and together, our teams took the design and décor to the next level.  Joining forces with our industry partners is always an opportunity we look forward to.  It is a chance to share ideas, educate one another, and in this case, really make a name for us all!

The attendee lounge was quite large – 30-feet by 80-feet - to be exact. Faced with the challenge of making it not only work, but look extraordinary, we chose to break it into three sections.  The 20-foot by 30-foot “Twitter section” featured AFR’s Plaza Collection with custom covers on our cube ottomans; the middle section (a 30-foot by x 40-foot space) showcased a representation of an outdoor dining experience. Gorgeous wooden Hayden tables, Hayden benches, and white criss-cross chairs sat atop a 1,200-square-foot synthetic grass carpet donated by Guaro at American Turf & Carpet (www.americanturfandcarpet.com).  Tables were adorned with “King Platinum” runners from Wildflower Linens (www.wildflowerlinens.com) and floral creations by Petals and Parties (www.parties-petals.com).    As an added decorative bonus, Pink Inc Powered by Moss (www.pinkincdesign.com) provided fabric trees, florals, and spheres to help tie in the outdoor dining area.  The final section – a 20-foot by x 30-foot area was bedecked in Extravaganza slip covers over Function creating an exotic and inviting Moroccan themed space. Parties and Petals delivered fantastic floral centerpieces and small silver spring tables with mirrored tops. With so much square footage to cover at the show, we are lucky to have so many wonderful – and willing – partners to help us take it to the next level, and fortunate to have a great team to help us be the best that we can beat all times!

This year’s show was an overall amazing show and we say thank you to those who took part in our booth, lounge, or those who just stopped by to say hello!

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