Page 5 - AFR Elements

Does Your Pinterest

Boards Tell YOUR Story?

IF YOUR BRAND IS NOT ON PINTEREST,

YOU ARE MISSING OUT

By deinition on their own site: Pinterest is a place
to discover ideas for all your projects and interests,

hand-picked by people like you.

After asking Siri “What is Pinterest?” this is what she

came back with: Pinterest is a visual discovery tool that

people use to collect ideas for their diferent projects and
interests.

What’s my point? In both instances, it does not mention

anything about selies sparking inspiration. Don’t be that

brand or person. After all, you yourself are a brand and an
extension of the brand you represent.

Now that I have your attention, your Pinterest boards
should tell your story fueled by visual content that inspires

your audience. As with Instagram, Pinterest provides a

visual playground to authentically showcase your brand.
Focus on creating unique boards that appeal to diferent

groups of people.

AFR has done an exemplary job of sharing their

#afrTOUR stops with their boards. Through their

various pins, they give a glimpse of every city’s

event, capturing the experience for their audience.